- Invest in quality coffee beans from reliable roasters, machines, and equipment to make the process easier.
- Train staff on barista skills and introduce new brewing methods for advanced coffee menus.
- Create space for coffee making in the restaurant kitchen with necessary tools and machinery, including fire extinguishers near open flames or hot surfaces.
- Market coffee to customers with eye-catching menus, discounts, and social media posts.
- Investing in quality ingredients, equipment, staff training, and marketing can ensure success when incorporating coffee into a restaurant menu.
The popularity of coffee is undeniable; it’s one of the most popular beverages in the world. In the United States, 65% of Americans drink coffee daily, according to a 2019 survey by the National Coffee Association. This high number shows how deeply ingrained this energizing drink has become in our culture.
Coffee also makes up a large portion of global exports, with the global sector being worth over 500 billion dollars. This number continues to grow yearly and shows no signs of slowing down anytime soon.
Another interesting fact about coffee is that it has been linked to many health benefits. Studies have shown that consuming coffee can reduce your risk of developing diabetes, Alzheimer’s disease, and Parkinson’s disease. It can also help improve cognitive function and alertness, making it a great pick-me-up when you’re feeling sluggish or tired.
Your restaurant will benefit from adding coffee, but it is more than just a menu typing change. You will have to prepare for it, especially when you want your restaurant to be known for making good coffee. Here are a few steps to consider.
Partner with the Right Suppliers
The coffee culture is rapidly becoming more prominent, with more and more specialty coffee roasters coming onto the market. Working with a reliable supplier will ensure that you can serve high-quality coffee that keeps your customers returning. Here are a few partnerships to build when incorporating coffee into your menu:
Coffee Beans
Of course, your coffee will need coffee beans. Make sure to partner with a reliable roaster who sells quality coffee beans, as this will be the foundation of your business. Choose a supplier that provides a variety of beans so that you can offer your customers different flavor profiles.
Machines and Equipment
While making coffee with your bare hands and a few tools is possible, you might need to serve those beverages quickly and efficiently. Fortunately, you can buy high-quality coffee machines and equipment to make the process easier. Make sure to keep up with maintenance and cleaning schedules to ensure your machines are in good condition.
Packaging
Of course, takeouts are always an option for restaurants. Unfortunately, coffee might require a different type of packaging than your other beverages. Make sure to invest in airtight containers and thermos bottles to keep the coffee hot while your customers are on their way home.
Barista Training
Your staff will need to know how to work with coffee. Invest in barista training or certify your team so they can provide top-notch customer service. Keep their training up to date and consider introducing new brewing methods as the coffee culture becomes more prominent.
Making Space for Coffee Making
Creating a space for coffee making in your commercial kitchen is fundamental to ensuring the success of your coffee menu. A dedicated space allows your staff to be more efficient and productive, as they will have access to all the necessary tools and machinery. It also reminds you that you are serious about offering quality coffee beverages.
When planning this space, consider how much equipment you will need, such as espresso machines, grinders, thermoses, airtight containers, and even blenders if you offer specialty drinks such as frappes. Consider investing in a designated sink area for easy cleaning. If possible, it’s best to have your barista station close to the walk-in refrigerator so that syrups and other ingredients can be accessed quickly.
You should also factor in storage for supplies like filters, paper cups, and stirrers. Make sure there is enough countertop space for mixing drinks and additional room for customers who want to order their drink “on the rocks” instead of taking it away with them.
It’s also important to focus on safety when creating a space for coffee-making – make sure you install fire extinguishers nearby any open flames or hot surfaces. Additionally, provide adequate ventilation since some machines can produce smoke when operated incorrectly or are not cleaned regularly.
Marketing to Customers
Of course, you should also focus on marketing your coffee drinks. Your customers need to know they can come to your restaurant and get a delicious coffee. Start by creating eye-catching menus with photos of unique beverages, seasonal drinks, or lattes in artistic patterns. You can also introduce discounts for regular customers who regularly order from the same menu.
Finally, don’t forget about social media – post pictures of your drinks, inform customers about new additions to the menu, and showcase any awards or accolades received for excellent coffee making.
Final Thoughts
Incorporating coffee into your restaurant menu is no easy feat, but it can be done if you follow these steps. Investing in quality ingredients and equipment will ensure that your customers receive the best experience possible. With dedication, hard work, and marketing savvy, you can turn your restaurant into the go-to spot for delicious coffee drinks.
